Why investing in PR if you are a spiritual business can be a transformational experience

As a spiritual entrepreneur, you’re on a journey to connect deeply with your audience, share your message, and offer value that transforms lives.

While marketing and social media are essential tools in today’s digital age, there’s another powerful ally that can amplify your reach and deepen your connection with your ideal clients—Storytelling!

Stories by their very nature connect, inspire and educate us on a daily basis.

You only have to listen to Joe Dispenza or Brene Brown to know what I am talking about.

We are living breathing storybooks, carrying around chapters of our childhood and adult life, constantly working through stories until we find out happy ending.

When I frame it this way, it becomes so much more than PR, but the alchemy sessions I hold space for my clients become a space to get deep into those stories; observe them, and release them into the world - either via the media or other means.

The power in owning your story is not to be underestimated.

And as spiritual entrepreneurs it is a tool that should be considered to help you move to the next level of growth, a happy triad of awareness activity alongside marketing and social media:

1. PR Creates Authentic Visibility

While social media focuses on the “what” (the products, services, or content you offer), PR is all about the why—the heart of your business and the stories behind it. As a spiritual entrepreneur, your journey, your wisdom, and your unique energy are what set you apart.

The Why is also a question many of us really need to sit with… Why are we creating this service, product or writing that book - thats actually the bit that connects and attracts others TO your work.

PR allows you to share your authentic story with your audience through media outlets, podcasts, interviews, and other storytelling platforms. When you go deep into your personal journey, you create a magnetic connection that attracts the right clients. This is the type of visibility that can change lives.

2. PR Aligns Your Message with Your Purpose

Spiritual entrepreneurs don’t just sell a service—they share their purpose with the world. Your message is deeply tied to your personal transformation and the work you do. PR helps you align your business with your soul’s purpose, creating genuine resonance with your audience.

By crafting your story with intention, PR allows you to showcase the energy behind your work. Clients will feel the authenticity of your message, which can lead to deeper, more meaningful connections. Unlike marketing and social media, which often rely on frequency and repetition, PR emphasizes quality over quantity—creating trust and credibility with your audience.

3. PR Builds Trust and Authority

In a world where everyone is vying for attention, trust is the ultimate currency.

Social media can sometimes feel like a noisy space, and marketing can come across as promotional. PR, however, offers third-party validation, making your story and message stand out.

When you’re featured in trusted publications, on podcasts, or in other media outlets, your audience begins to see you as an authority in your field. For spiritual entrepreneurs, building trust is essential, and PR provides the perfect platform to showcase your expertise and amplify your voice in a way that marketing simply can’t.

4. PR Enables you to Connect with the Right Audience

Social media algorithms often push your content to a wide, random audience, while marketing campaigns can feel impersonal.

PR, on the other hand, helps you target the right audience—the people who resonate with your message and mission.

Through PR, you can engage with media outlets and influencers in your niche, ensuring that your story reaches those who need to hear it. This targeted exposure brings a much higher level of connection, allowing you to grow your community in a way that’s both intentional and sustainable.

5. 3 is the magic number.. PR complements marketing & social media

PR is not a replacement for marketing or social media—it’s a powerful complement. While marketing drives sales and social media builds community, PR brings depth and credibility to your brand. It’s the missing link that allows you to stand out from the crowd and showcase your brand in a transformational light.

By combining PR with your marketing and social media efforts, you create a multi-faceted approach that builds your brand’s presence both online and offline. PR offers the opportunity to elevate your business in a way that is aligned with your values and message.

Let’s create some PR Magic that aligns with your soul’s purpose.

PR is Your Spiritual Business’s Secret Weapon

For spiritual entrepreneurs, PR isn’t just a tool for exposure—it’s a way to connect, engage, and build trust with the people who resonate with your message. When you pair PR with marketing and social media, you create a holistic visibility strategy that honors your journey, amplifies your mission, and helps you attract the clients who are meant to work with you. It’s also an opportunity to move through old stories that might have held you back, its an opportunity to identify stories that potential clients might reasonate with AND it can help elevate your business.

So, if you’ve been focusing solely on marketing and social media, it might be time to add PR to your toolkit. By diving deep into your unique story and connecting with the right media channels, you’ll begin to see the transformative impact it has on your business.

Ready to take your spiritual business to the next level?

Let’s begin!

PRStorytellingHow totransformation

How Wicked PR can be for you…

settle in my pretties… its a long one

What does Wicked have to do with PR?

... weirdly Wicked was one of those musicals I really wasn't interested in. The picture always put me off!

For the longest time I preferred Fosse musicals, I liked the edginess of the songs and clean choreography. But then last year I went to see the Wizard, and it reconnected me with the story I loved as a child.

**Spoiler alert - may give a few key storylines away in this share

Over Easter break, my Dad and Sister went to London to watch the “Wicked” musical.

Mum had gifted us tickets at Christmas, there was guilt and shame surrounding it, because I know it was one of those gifts she would have loved to buy for herself.

See Shame follows us everywhere and theres even a podcast all about it!.... annnnywayyyy.

Growing up in a family that loves the theatre, whether us performing on stage or being backstage, we’ve always enjoyed a good show.

I mean you would have had to be under a rock recently to not catch the PR around the film of the musical - that is an entirely different blog post altogether - I mean who wouldn’t buy the luxe green Wicked PJ’s…! And, I have two girls who love Ariana Grande, so it was of course on the list to catch after Christmas.

The film was gorgeous to watch, beautiful aesthetics, beautiful people and costumes, humour, catchy songs and there were clever connections to the Wizard of Oz, one of the first stories I became obsessed with growing up. As I settled in to watch the musical, I was curious about how the stage experience would compare to the film, knowing that movies often define the tone of beloved stories.

I wasn’t disappointed… it was clear that the film took all of its cues from the stage show and that made it all the more powerful. As the story unfolded for the second time in as many months, it hit me… that “Wicked” serves as a powerful lesson in PR and storytelling. It illustrates beautifully how stories can shape perceptions and influence relationships, while also emphasising that these narratives do not have to confine us as long as we remain true to ourselves.

The characters of Glinda and Elphaba perfectly embody this dynamic.

Glinda, the classic well put together good girl, in her perfect pink attire, and Elphaba, the green skinned, misunderstood “wicked” witch clad in black, symbolise how societal perceptions often dictate our realities. From the outset, Elphaba’s skin colour attracts misunderstanding and fear, reflecting how our differences often lead to alienation.

One pivotal scene stands out for me - Glinda humiliates Elphaba at the dance by giving her a black pointy hat to wear. The students at the dance laugh at her. Glinda sees that as the ringleader she is the cause of Elphaba’s shame, and realises she has gone too far.

That scene had me welling up, little Sarah could feel that Shame.

What is powerful is Glinda's realisation - witnessing Glinda transition from a source of pain to a figure of compassion; it’s a critical moment that reminds us of the impact our actions have on others and it encapsulates the importance of empathy in both personal and professional relationships—something that resonates in the world of PR, where understanding your audience and knowing how to reach them is key to effective communication.

As the plot progresses, we discover the Wizard’s true motives: a thirst for power that leads to the oppression of others.

This revelation flips the script, showing that Elphaba is the one, we all want to be like, but so many of us end up being more like Glinda... bending to fit in.

Her decision to walk away from the Wizard’s corrupt regime emphasises the strength of integrity, positioning her as a misunderstood hero rather than a villain.

Then comes the spin... with the Wizard’s own Communications Pro literally shouting from the rooftops that Elphaba is untrustworthy and dangerous, immediately turning everyone in Oz against her.

Which beautifully shows how public narratives can and do manipulate perceptions.

Ironically, in a world where popularity defines success, “Wicked” beautifully critiques societal norms through Elphaba’s journey.

“Popular,” one of the signature songs, reveals the contradictions we all feel in the pursuit of acceptance and the pressures to conform.

This story resonates deeply in today’s business landscape. Companies often find themselves at the mercy of public perception, and knowing your story — and being able to effectively communicate it — is crucial. Much like Elphaba, businesses face challenges that test their values and narratives.

PR is more than managing responses; it’s about crafting a compelling story that connects authentically with audiences.

In a world where misinformation can spread like wildfire, understanding and owning your narrative is vital.

It enables businesses to build a solid foundation of trust, engagement, and loyalty with potential clients. Organisations and individuals that tell their story authentically, embracing both triumphs and trials, can resonate more deeply with their target audience, just like the characters we’ve come to love in “Wicked.”

As “Wicked” demonstrates, the essence of storytelling lies in its ability to shape not only external perceptions but also our partnerships. By harnessing the lessons from Elphaba and Glinda, businesses can recognise the power of their own stories to educate, inspire, connect, and ultimately, create positive change in the world.

Demystifying Public Relations… What is it really?

In the dynamic world of entrepreneurship, understanding the nuances of Public Relations (PR) can be key to elevating your business's visibility and credibility.

While many business owners may confuse PR with marketing, advertising, or social media, it's important to recognize the unique role PR plays in securing media coverage and shaping brand perception.

So, what is Public Relations, anyway?

At its core, PR is the art of securing coverage in various media outlets, such as magazines, newspapers, and TV shows. I like to say that its effectively when someone else says your product, service or offering is good… that third party endorsement can go a long way!

Unlike advertising that involves paid promotions, PR focuses on earning publicity through strategic storytelling and relationship-building with journalists and influencers. By crafting compelling narratives and securing media placements, PR helps businesses establish trust, credibility, and brand awareness among their target audience.

The Customer Journey and the Power of PR

In today's digitally connected world, consumers go through a series of touchpoints before making a purchasing decision. From social media posts to online reviews and magazine features, PR plays a crucial role in guiding consumers towards their "moment of truth" - the point at which they decide to make a purchase. By integrating PR efforts with advertising, marketing, and social media strategies, businesses can create a cohesive brand experience and drive conversions effectively.

Navigating the PR Landscape: Content Framework and Consistency

To harness the power of PR effectively, it's essential to develop a comprehensive content framework strategy. This strategy forms the foundation for creating consistent messaging across different communication channels and aligning your brand's values with your target audience's expectations. By maintaining consistency in your messaging and themes, you can establish a strong brand identity and engage with customers authentically.

Overcoming PR Challenges and Embracing Opportunities

While diving into the world of PR may seem daunting, it's essential to address any barriers that may be holding you back.

By exploring fears, past negative experiences, or misconceptions about PR, you can pave the way for a more strategic and impactful PR approach. Embrace PR as a powerful tool for sharing your story, connecting with your audience, and expanding your business's reach and influence.

Unlocking the Potential of PR for Business Success

In conclusion, mastering the art of Public Relations can open up a world of opportunities for your business. By understanding the unique role PR plays in shaping brand perception, securing media coverage, and engaging with your audience, you can position your business for success in today's competitive market landscape.

Embrace the power of PR, leverage media coverage effectively, and watch your business soar!

What is holding YOU back? And how can I help you with that?

For PR Services check out this link

For Storytelling Mentoring check out this link 

For a Connection call book in here

www.iamsarahlloyd.com | WhatsApp: 07917 840718

PR is when someone else says you are good!

I love chatting to others about what PR is, and how it can amplify your message. 

The one question that often comes up, but never gets asked is… so what EXACTLY is PR? Simply put, ‘PR is when someone else says you are good’.

These days, with more access to technology and each other than ever before, we have all become journalists in some way. We share articles that trigger or inspire us, post about issues that affect our daily lives, and even recommend other people’s amazing coaching skills, or reiki sessions. 

All of this by the way is public relations. 

Good old-fashioned word of mouth. 

And when someone else, YOU trust is telling you to get that book or try that coach, you more often than not check it out. When the media (or publications you trust) says your shiz is good, then people you never met before, will also think… well this shiz is good I’ll go try it out, buy it, follow you etc. And voila a new connection is made. 

Do you see how powerful that is? 

I had a lovely profile piece appear in Spirit & Destiny in November, and I can tell you that 3 people reached out as a result of that piece to talk about different ways I could potentially help them.

And those are the people I know about.

If you are interested in learning a bit more about how to get started, why not join me in my Facebook Group – Connecting the dots!

Love, Sarah